We acquire or incubate consumer technology companies across categories where software, hardware, and consumer behavior intersect in powerful ways.
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1. Smart Home & Connected Living

• Our Approach: Practical Innovation for the Modern Household

• We build and operate brands that make homes more efficient, secure, and comfortable using IoT, sensors, and intuitive software.
  Portfolio Companies:

  • Brilliant Home – Smart home control panels and intelligent lighting systems that replace traditional light switches with touchscreen interfaces integrated with Alexa, Google, and Ring.

  • Whisker – The company behind Litter-Robot, the highest-rated automatic self-cleaning litter box, serving hundreds of thousands of pet owners with WiFi-enabled products and subscription services.

• Our Edge: We own the entire value chain—from firmware and mobile apps to customer support and warranty fulfillment. This allows us to iterate quickly and build long-term customer relationships anchored in hardware with recurring software revenue.

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2. Health & Wellness Technology 

• Our Approach: Empowering Consumers with Actionable Health Data

• We operate technology brands that put medical-grade insights into consumers' hands, helping them monitor, understand, and improve their health without a prescription.

• Portfolio Companies:

  • Withings – Connected health devices including smart scales, hybrid smartwatches, blood pressure monitors, and sleep analyzers—designed in France, distributed globally, synced to a HIPAA-compliant app ecosystem.

  • Oura – The pioneering smart ring that tracks sleep, readiness, and activity with medical-grade sensors in a sleek, non-intrusive form factor, trusted by elite athletes, biohackers, and health-conscious consumers worldwide.

• Our Edge: We combine consumer-grade design with clinical-grade data science. Our teams include biomedical engineers, data scientists, and UX designers working in tight loops with manufacturing partners in Europe and Asia.

 

3. Personal Audio & Wearable

• Our Approach: Sound and Wearability as Lifestyle Infrastructure

• We own brands at the intersection of audio engineering, fashion, and daily utility—products people wear and use for hours every day.
  Portfolio Companies:

  • Skullcandy – Performance and lifestyle audio brand offering headphones, earbuds, and speakers built for action sports, music enthusiasts, and Gen Z consumers, with retail distribution across 80+ countries.

  • Soundcore by Anker – Premium audio sub-brand delivering wireless earbuds, over-ear headphones, and portable speakers backed by advanced acoustic engineering and aggressive DTC pricing.

• Our Edge: We manage every touchpoint—industrial design, acoustic tuning, influencer partnerships, retail buyer relationships, and Amazon SEO. We understand that audio is both technical and emotional, and we optimize for both.